The Hustler Programme was started after The Zart founder, a current hustler, came in with an existing reseller wanting to sell hats. He did not have a registered business to become a reseller but wanted to sell hats for extra income.
Headwear24 realized that there was an opportunity for individuals just like Zart that would like to make extra income by starting a small business.
Just like every business, they all started small. Thandeka, the Headwear24 receptionist, took the initiative by traveling to taxi ranks in Durban to raise the awareness of starting a headwear business through Headwear24.
She went further than just starting the programme but also manages it through a WhatsApp hotline where interested Hustler’s can contact her, learn more about the programme and play a part.